I was in Sydney last week; I met with a business owner who had “lost her mojo.”
- The business has successfully run for over 10 years.
- The offering is very specialized and has serviced, and is sought after, by many celebrities, politicians and highflying business leaders.
- It is in a niche without rival.
But the owner had lost her verve and business was in decline.
As their core expertise as the back drop (core offering), we thrashed out a completely new business model, transformed the future offering and created the revenue model which we believe will realize revenues never before reached!
Transforming the business offering is actually the easy bit.
The tricky bit, but where the mojo really starts to flow, is when you figure out a prodigious (and highly profitable) revenue model.
Revenue is one thing, but an audacious revenue model…that rallies fervor in the troops!