I had a fascinating discussion with some enterprising technologists this week. They have developed some tech in the location based software arena which is sitting nicely in front of a wave of customer insight and engagement solutions that will sweep through the world in the near future..
They believe the story is in the technology.
I believe the story is in the customer piece and it’s impact on business outcomes.
The technology is clever, simple and has both a broad and deep set of applications for business of all types. That’s great…but it is just the enabler for something far more valuable to play for.
We discussed, if they changed the conversation from technology to business impact, what the difference would be in terms of impact to their business!
It’s a subtle shift with profound results.
Are you getting encumbered by your “technology”?
Try shifting the conversation…