What did you learn from the financial collapse in 2008/09?
Hopefully, that you need to be prepared for next time a recession hits.
If you are business leader, CEO, MD or Sales Director; While times are good (not great, just good) I am advising my clients that now is the best time to ensure that their sales force is well equipped, well staffed with top grade talent, trained and developed so that they are resilient and able to perform at high levels.
Develop the necessary disciplines, habits and execution levels so that when we encounter the next contraction, your sales force is ready.
Weak sales people lay unnoticed in strong economies. But they wont ensure the survival of your business and profits in times of economic contraction.
Take a good look at your sales function today and ask yourself, ‘if the world plunges into recession again can I rely on the capabilities of my existing team to get us through tough times? Are they good enough? Strong enough? Hungry enough? Skilled enough?’
Be honest. If the answer is ‘no’ – start preparing now.
If you are sales professional; your duty is to equip yourself with the necessary skill and discipline to be able to sell in tough times.
When the world contracts you must be able to expand, create your own economy and sell your company out of recession.
The government doesn’t grow the economy; Business does.
Sales people, its your job to get the economy moving.
Don’t contract; be prepared.
Be recession proof.